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In the world of digital marketing, SEO or Search Engine Optimization plays a crucial role in boosting the visibility and ranking of a website. A good SEO strategy can drive more organic traffic to a site and increase its online credibility, resulting in potential leads and conversions.

To ensure that your website's SEO is up to par, conducting a regular SEO audit is important. In this article, we'll cover a comprehensive 50 point SEO audit that you can use for your site or as a freelancer in 2020.

1. Website Speed Test - Use tools like GTMetrix and Google PageSpeed Insights to check your site's loading speed. Optimize images, minify CSS and JavaScript files to improve the loading time.

2. Mobile-Friendliness - More than half of all web traffic now comes from mobile devices. Check your website's mobile-friendliness using Google's Mobile-Friendly Test tool.

3. Responsive Design - Ensure that your site's layout and design adjust to different screen sizes and resolutions.

4. HTTPS and SSL Certificate - Secure your site with HTTPS and an SSL certificate to protect user data and improve search engine rankings.

5. Robots.txt - Make sure that your robots.txt file is properly set up to allow search engines to crawl your site.

6. Sitemap - Check for the presence of sitemap XML and HTML files. Submit these to Google Search Console and Bing Webmaster Tools.

7. Navigation - Ensure that your site's navigation is clear, user-friendly, and easy to understand.

8. Content - Audit your website's content for quality, relevance, and uniqueness. Remove or rewrite low-quality or duplicate content.

9. Title Tags and Meta Descriptions - Ensure that each page has a unique and optimized title tag and meta description.

10. Header Tags - Optimize your site's header tags for relevance and keywords.

11. Internal Linking - Check for internal linking opportunities and optimize anchor text for SEO value.

12. Outbound Links - Check for outbound links to relevant and authoritative sources.

13. Broken Links - Crawl your site using tools like Screaming Frog to identify and remove broken links.

14. Image Optimization - Optimize images for size, alt tags, and file names.

15. Video Optimization - Optimize videos for speed, player size, titles, and meta descriptions.

16. Keyword Research - Conduct keyword research to identify relevant and high-volume keywords for your website.

17. Keyword Placement - Place relevant keywords strategically on your website's pages.

18. NAP - Check your business's NAP (Name, Address, Phone Number) for consistency across the web.

19. Google My Business - Claim and optimize your Google My Business listing for local search.

20. Citations - Check for accurate and consistent citations across the web.

21. Reviews - Monitor and respond to customer reviews on Google, Yelp, Facebook, and other review sites.

22. Social Media Accounts - Optimize social media accounts with accurate and consistent information and links back to your website.

23. Social Sharing Buttons - Add social sharing buttons to your web pages to encourage social sharing.

24. Blog - Audit your blog for relevancy, quality, and traffic. Update or remove old blog posts that are no longer relevant.

25. Blog Comments - Respond to blog comments and implement spam filters.

26. Backlinks - Check backlink quality and consistency using tools like Ahrefs or Majestic.

27. Link Building - Plan a link building strategy to gain more backlinks for your website.

28. Anchor Text - Optimize anchor text for internal and external links.

29. Competitor Analysis - Conduct competitor analysis to identify gaps and opportunities for your website.

30. Analytics and Goals - Set up Google Analytics and set goals to measure website performance.

31. Conversion Optimization - Implement a conversion optimization strategy to increase website conversions.

32. Lead Capture Forms - Optimize lead capture forms for conversions and usability.

33. Call to Action Buttons - Add clear and relevant call to action buttons on your website.

34. Email Marketing - Set up email marketing campaigns to drive traffic and conversions.

35. User Experience - Ensure that your website provides an excellent user experience for visitors.

36. Contact Us Page - Create and optimize a contact us page with accurate and relevant information.

37. FAQ Page - Create and optimize an FAQ page to answer common customer questions.

38. Landing Pages - Create and optimize landing pages for paid search and other campaigns.

39. Google Search Console - Set up and monitor Google Search Console for website performance and issues.

40. Bing Webmaster Tools - Set up and monitor Bing Webmaster Tools for website performance and issues.

41. Broken Images - Check for and remove broken images.

42. Code Errors - Check for and remove code errors.

43. Canonical URLs - Ensure that your website's canonical URLs are properly set up.

44. Structured Data - Implement structured data to improve search engine visibility.

45. Rich Snippets - Implement rich snippets to improve click-through rate and search engine visibility.

46. AMP - Implement AMP (Accelerated Mobile Pages) to improve mobile speed and visibility.

47. URL Structure - Optimize URLs for relevance and structure.

48. 404 Pages - Create and customize a 404 page to provide a positive user experience.

49. User Testing - Conduct user testing to identify website issues and improvements.

50. Website Updates - Stay up to date with website updates, security patches, and backups.

In conclusion, conducting a 50 point SEO audit is essential in ensuring that your website is well-optimized for search engines and provides a positive user experience for visitors. By addressing each area, you can improve your website's ranking and credibility, resulting in more leads and conversions. As a freelancer, offering an SEO audit service can be a valuable asset for clients looking to improve their website's SEO.