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As a digital marketer or content creator, you may spend a lot of time and effort creating engaging videos for your audience. But have you ever struggled to get viewers to click on other videos or links after watching your content on YouTube? This is where utilizing end screens can help you break through that barrier and boost your video link clicks and sales.

What are YouTube End Screens?

YouTube end screens refer to the clickable images or videos that appear at the end of a YouTube video. They are a powerful tool for driving traffic to your website, other videos, or any other call-to-action (CTA) you want your viewers to take.

There are two types of end screens: the first one is a clickable thumbnail that can lead viewers to other relevant videos or websites or the second one is a CTA button that will encourage viewers to take action immediately.

Creating Effective YouTube End Screens

Here are some tips for creating effective YouTube end screens that will help you get more clicks and sales:

1. Make them Simple and Clear

Your viewers will only have a few seconds to view your end screen, so it’s essential to make sure that your CTA is clear and easy to understand. Use a simple design, eye-catching graphics, and straightforward language to make sure your viewers know exactly what action you want them to take.

2. Choose Relevant Videos and CTAs

Choose videos or links that are relevant to the content of your video to keep your viewer’s attention. If you are promoting a product or service, be sure to include a direct link to your website or landing page to help the viewer purchase the product.

3. Place End Screens in the Right Location

Your end screen should appear at the end of your video so that viewers can directly interact with it. And it should only be displayed for a few seconds to ensure that it grabs viewers' attention without distracting from the rest of the content.

4. Test and Optimize

Don't be afraid to experiment with different types of end screens and CTAs to see what works best for you. Test different designs, graphics, and copy to see which ones get the most clicks and conversions. Continue to improve and optimize your end screens to help increase your video link clicks and sales over time.

Conclusion

YouTube end screens provide an excellent opportunity for content creators and digital marketers to improve video link clicks and sales. By keeping the end screens simple, including relevant videos and CTAs, placing them in the right location, and testing and optimizing them, you can drive more traffic to your website, increase product sales, and ultimately, achieve your marketing goals more effectively.